Something beautiful happened when a video director named Rob Bliss in the US realised that ecommerce giant Amazon’s same-day delivery option could do more than bring ice-cream to your door instantly.

He tried to use the service to get some homeless people on the streets what they desperately needed in the cold of winter: socks, shoes, long johns, sleeping bags. Within hours, the products were delivered – thanks to the facility for adding delivery instructions (“Just ask for Al outside the shop”).

Bliss filmed the deliveries, which, he pointed out, where made with grace and sensitivity. And made this film to remind Amazon that maybe it can do something incredibly worthwhile with this service – if it chooses to.