How a feminine hygiene firm created brand awareness with innovative marketing strategies

Harsh Pamnani

· Oct 28, 2024 · 01:30 pm

How ‘woke’ marketing obscures exploitation and social harm in supply chains

Mariko Takedomi Karlsson, The Conversation

· Aug 25, 2024 · 10:00 pm

Watch: Marketing manager gets fired, creates unique video to present herself in the job market

Scroll Staff

· Mar 01, 2024 · 05:18 pm

A new book suggests sustainable alternatives to the consumption of smartly advertised brands

Nagaraja Prakasam

· Oct 10, 2023 · 12:30 pm

Sales of plant-based meat may be suffering due to an ideological divide over the environment

Jennifer Yule, The Conversation

· Sep 04, 2023 · 07:30 pm

Management books: A marketing strategist’s technique for building businesses around customer needs

Rama Bijapurkar

· Feb 17, 2023 · 11:30 am

Cityscapes and identities: What advertisements, images tell us about commodities and consumers

Sreedeep Bhattacharya

· May 13, 2022 · 08:30 am

In China, luxury brands are finding out that making deals with influencers can earn them dislikes

Samuel Kwok, The Conversation

· Dec 05, 2021 · 11:30 pm

Dark patterns: How websites trick you into making unintended (and possibly harmful) choices

Jasmine McNealy, The Conversation

· Aug 07, 2021 · 11:30 pm

Even as Reliance is establishing itself as a tech major, its online presence remains poor

Ananya Bhattacharya, qz.com

· Jul 06, 2021 · 01:30 pm

IKEA isn’t bringing its iconic print catalogue to India

Suneera Tandon, qz.com

· Aug 23, 2018 · 01:30 pm

Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities

Rebecca Ogden, The Conversation

· Mar 07, 2018 · 02:30 pm

Watch: Stephen Colbert is wondering how Jane Walker whiskey contributes to women’s progress

Scroll Staff

· Mar 05, 2018 · 10:00 pm

How Sport England’s ‘This Girl Can’ campaign simply reworks the ‘sex sells’ approach

Laura McVey, The Conversation Paul Harrison, The Conversation

· Aug 08, 2017 · 10:30 pm

In the news: Maneka Gandhi wants doctors conducting unnecessary C-sections to be exposed, and more

Scroll Staff

· Feb 27, 2017 · 05:30 am

A dull December: How demonetisation is hitting the advertising industry

Aarefa Johari

· Dec 02, 2016 · 12:30 pm

How lab-made diamonds are stealing the shine (and market share) from natural ones

Paurav Shukla, The Conversation

· Nov 24, 2016 · 09:30 pm

When a company decides to compete with itself the idea is actually to beat the competition

Nirmalya Kumar

· Sep 29, 2016 · 11:30 pm

It's not who buys a fancy car. What matters more is why

Nirmalya Kumar

· Sep 21, 2016 · 07:45 pm

Spray and pray: Why your inbox is being spammed by junk mail

Nirmalya Kumar

· Jul 19, 2016 · 06:30 am