Marketing
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How ‘woke’ marketing obscures exploitation and social harm in supply chains
Mariko Takedomi Karlsson, The Conversation
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Watch: Marketing manager gets fired, creates unique video to present herself in the job market
Scroll Staff
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A new book suggests sustainable alternatives to the consumption of smartly advertised brands
Nagaraja Prakasam
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Sales of plant-based meat may be suffering due to an ideological divide over the environment
Jennifer Yule, The Conversation
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Management books: A marketing strategist’s technique for building businesses around customer needs
Rama Bijapurkar
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Cityscapes and identities: What advertisements, images tell us about commodities and consumers
Sreedeep Bhattacharya
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In China, luxury brands are finding out that making deals with influencers can earn them dislikes
Samuel Kwok, The Conversation
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Dark patterns: How websites trick you into making unintended (and possibly harmful) choices
Jasmine McNealy, The Conversation
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Even as Reliance is establishing itself as a tech major, its online presence remains poor
Ananya Bhattacharya, qz.com
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IKEA isn’t bringing its iconic print catalogue to India
Suneera Tandon, qz.com
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Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities
Rebecca Ogden, The Conversation
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Watch: Stephen Colbert is wondering how Jane Walker whiskey contributes to women’s progress
Scroll Staff
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How Sport England’s ‘This Girl Can’ campaign simply reworks the ‘sex sells’ approach
Laura McVey, The Conversation Paul Harrison, The Conversation
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In the news: Maneka Gandhi wants doctors conducting unnecessary C-sections to be exposed, and more
Scroll Staff
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A dull December: How demonetisation is hitting the advertising industry
Aarefa Johari
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How lab-made diamonds are stealing the shine (and market share) from natural ones
Paurav Shukla, The Conversation
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When a company decides to compete with itself the idea is actually to beat the competition
Nirmalya Kumar
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It's not who buys a fancy car. What matters more is why
Nirmalya Kumar
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Spray and pray: Why your inbox is being spammed by junk mail
Nirmalya Kumar
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How the Euro 2016 sponsors were ambushed on social media by ‘unofficial’ brands
Simon Chadwick and Alex Fenton, The Conversation