• Newsletters
  • Gift Membership
Logo Logo
Take Scroll With You Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.
Get the app Get the app
ANDROID iOS
  • Home
  • Common Ground
  • The India Fix
  • Eco India
  • The Latest
  • The Reel
  • Magazine
  • Video
  • Trending
    • ‘The Hunt: The Rajiv Gandhi Assassination Case’ review: A balancing act between fact and drama
    • Uganda, India and beyond: What Zohran Mamdani’s win reveals about the insecurities of expulsion
    • ‘Tell the judge he has done no crime’: The struggles of Hany Babu’s family
    • Yiyun Li lost both her sons to suicide. Her new memoir reveals her as a very special writer
    • For Jane Austen and her heroines, walking was more than a pastime – it was a form of resistance
    • ‘Sarzameen’ trailer: An Army family is torn between duty and love
    • Mount Everest: A new route avoids treacherous Khumbu Icefall in safer path to summit
    • ‘The Hyderabadis’: Displacement, broken geographies, and evolving identities in the city’s history
    • Why a letter by Chhattisgarh’s forest department ignited protests
    • A new book brings a Rampur family’s culinary history and cherished recipes created by the matriarch
    • ‘Metro...In Dino’ review: A hot mess of mostly cold sentiment
    • I saw firsthand how callous prison officials and their negligence led to Stan Swamy’s death
  • Sections
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Science and Technology
    • In Pictures
    • Announcements
    • Bookshop
    • The Field
    • Pulse
    • Elections 2024

Mattel

  • Watch: First-ever Barbie doll representing a person with Down Syndrome launched

    Watch: First-ever Barbie doll representing a person with Down Syndrome launched

    Scroll Staff
    · Apr 27, 2023 · 11:08 am
  • These marketing tricks have kept Barbie’s brand alive for over 60 years

    These marketing tricks have kept Barbie’s brand alive for over 60 years

    Sameer Hosany, The Conversation
    · Mar 15, 2023 · 11:30 pm
  • Mattel’s Rosa Parks Barbie doll peddles a simplistic version of history

    Mattel’s Rosa Parks Barbie doll peddles a simplistic version of history

    David Ballantyne, The Conversation
    · Sep 04, 2019 · 11:30 pm
  • The woman who defied market traditions and men’s opposition to create Barbie

    The woman who defied market traditions and men’s opposition to create Barbie

    Bertrand Venard, The Conversation
    · Jun 20, 2019 · 09:30 pm
  • Artist Frida Kahlo’s family and toy maker Mattel in row over new Barbie doll based on her

    Artist Frida Kahlo’s family and toy maker Mattel in row over new Barbie doll based on her

    Scroll Staff
    · Mar 09, 2018 · 02:06 pm
  • Sunny Leone’s film ‘Tera Intezaar’ sued for using ‘Barbie’ in a song

    Sunny Leone’s film ‘Tera Intezaar’ sued for using ‘Barbie’ in a song

    Scroll Staff
    · Nov 24, 2017 · 03:13 pm
  • Rag doll: Why Barbie failed to make a real impression on India

    Rag doll: Why Barbie failed to make a real impression on India

    Amruta Lakhe
    · Mar 29, 2016 · 01:30 pm
  • Barbie bows to diversity with three new sizes, seven skin tones, 22 eye colours and a lot more

    Barbie bows to diversity with three new sizes, seven skin tones, 22 eye colours and a lot more

    Scroll Staff
    · Jan 29, 2016 · 03:33 pm