How a feminine hygiene firm created brand awareness with innovative marketing strategies

Harsh Pamnani

· Oct 28, 2024 · 01:30 pm

A journalist’s deep dive into beauty brand ‘Glossier’: How Emily Weiss built a $1.9 billion business

Marisa Meltzer

· Aug 27, 2024 · 01:30 pm

Watch: This is how some brands advertised themselves on International Women’s Day

Scroll Staff

· Mar 09, 2024 · 10:47 am

The story of how Mina and Ravi Chawla created Ravissant, the luxury brand of Indian handicrafts

Ravi Chawla

· Mar 01, 2024 · 01:30 pm

Paper Boat: How a beverage brand was built mixing nostalgia with innovative packaging

Harsh Pamnani

· Jul 19, 2023 · 01:30 pm

The personal brand is the new corporate asset. A new book offers a guide to building it

Ambi Parameswaran

· Oct 25, 2022 · 08:30 am

Brands like Nike and Prada are experimenting with NFTs. What could go wrong?

Achilleas Boukis, The Conversation

· Jun 10, 2022 · 11:30 pm

Watch: Exodus of Western brands from luxury shopping mall in Moscow

Scroll Staff

· Mar 11, 2022 · 02:22 pm

How (and why) the new nationalism is all about building a nation-brand for the global economy

Ravinder Kaur

· Aug 04, 2021 · 07:30 am

Out of the five most trusted brands in India, only one is Indian

Niharika Sharma, qz.com

· Aug 23, 2019 · 01:30 pm

Video: How Nokia’s signature ringtone was created from the work of a 19th century Spanish guitarist

Ramakrishnan M

· Mar 22, 2018 · 05:28 pm

‘Don’t Say Velcro’: The company’s lawyers go all-out to reclaim their brand in this music video

Scroll Staff

· Sep 29, 2017 · 08:00 pm

Brand recall: Does anybody hate you?

Nirmalya Kumar

· Dec 05, 2016 · 05:30 pm

When a company decides to compete with itself the idea is actually to beat the competition

Nirmalya Kumar

· Sep 29, 2016 · 11:30 pm

Apple responds: Oh, so you have a view on the missing jack in the new iPhone?

Overrated Outcast

· Sep 08, 2016 · 01:02 pm