Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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‘Physical building of WhatsApp University’: Satire on viral video of Galgotias University students
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‘Heeramandi’ review: Lahore Luxe tawaif saga runs on empty
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Why are so many young Indians trading in cryptocurrency, especially in tier-two cities?
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Shifting goalposts: AIFF chief Kalyan Chaubey needs to come clean on the ISL not having relegation
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Faltering economy, poor citizens, South Asia’s bully: The reality of India’s global ambitions
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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‘Physical building of WhatsApp University’: Satire on viral video of Galgotias University students
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Watch: Meet Sparkles, the new avatar of Boston Dynamics’ robot dog with a special costume
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Watch: Diljit Dosanjh invites young fan on stage, dances with him during his sold-out Vancouver show
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Watch: School authorities turn classroom into swimming pool to encourage attendance during heatwave
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Watch: Woman recreates pet parrot’s choreography
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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‘Exhuma’ review: A grave holds secrets to a troubled Korean past
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Watch: In animated prequel, Baahubali and Bhallaladeva unite to defeat the warlord Raktadeva
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‘Naach Ga Ghuma’ review: Soft landings in saga of a woman and her missing maid
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‘Heeramandi’ review: Lahore Luxe tawaif saga runs on empty
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‘The Fall Guy’ review: Ryan Gosling and Emily Blunt sparkle in entertaining action comedy
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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ICC T20 World Cup 2024: As India chase an elusive title, here’s an analysis of the chosen 15
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IPL 2024: Hyderabad deliver death-bowling masterclass to defeat Rajasthan in last-ball thriller
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ICC T20 World Cup 2024: Rohit Sharma, Ajit Agarkar on team selection, KL Rahul’s omission and more
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India tour of Bangladesh: Shafali Verma, Smriti Mandhana guide India to victory in third T20I
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Hockey, FIH Pro League: Salima Tete to lead Indian women’s team for European leg