Roger, that: At 38, Federer’s brand image remains impeccable as he becomes world’s richest athlete

Over the past 12 months, Federer’s earnings included a whopping $100 million from appearances fees and endorsement deals alone.

Scroll Staff

· May 31, 2020 · 09:42 am

Impact of coronavirus on consuming sport: Keeping fans engaged is key to bouncing back from pandemic

Whether you view it on-ground, in-stadia or consume it at home, sports will play an integral role in integrating the sense of togetherness.

Tenzing Niyogi

· May 29, 2020 · 12:54 pm

The marathon shoe wars: In the long run, Nike's rivals are playing catch-up

Critics claim the new carbon-fiber shoes are the equivalent of mechanical doping, while supporters hail them as a revolutionary technical advance.

AFP

· May 10, 2020 · 10:39 am

Sports sponsorship in India crossed Rs 9000 crore in 2019, says ESP Properties report

Cricket continued to the primary revenue earner with football taking the second spot in on-ground sponsorship revenue.

Scroll Staff

· Mar 12, 2020 · 03:52 pm

Interview with Mumbai City CEO Indranil Das Blah: Deal with City Football Group and the way forward

The true impact of the CFG deal will be seen not only in the boardroom but also on the field.

Ashish Magotra

· Jan 17, 2020 · 04:30 pm

The Disney of sport: How Manchester City’s owners are leading a global sports-entertainment business

The City Football Group have acquired a majority stake in Indian Super League franchise Mumbai City FC, adding to their list of clubs around the world.

Simon Chadwick, The Conversation

· Dec 02, 2019 · 02:30 pm

Serena Williams tops Forbes highest paid women in sports list, PV Sindhu only Indian at No 13

Eleven of the 15 women on the list were tennis players with US footballer Alex Morgan being the highest placed athlete from a different sport.

Scroll Staff

· Aug 07, 2019 · 09:29 am

Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India

Daily fantasy sports is the way to go in India and giving users the option to put money on their teams has worked wonders for the companies.

Jaideep Vaidya

· Jan 14, 2019 · 01:11 pm

Chutzpah, wacky hairdos and distinct cool: How Hardik Pandya is going about building a unique brand

The India all-rounder may not be Virat Kohli or MS Dhoni in terms of stature or influence, but he’s got something they don’t.

Jaideep Vaidya

· Oct 25, 2018 · 04:30 pm

Prithvi Shaw vs Swiggy and Freecharge: What this means for social media marketing in sports

It’s not just about congratulatory messages.

Jaideep Vaidya

· Oct 13, 2018 · 04:20 pm

In a hyperdigitalised era, the relationship between sport and social media needs to be managed well

Social media is now the key connection between clubs and their fans – and the attraction and retention of new fans.

Alex Fenton, The Conversation

· Sep 17, 2018 · 01:44 pm

KL Rahul joins Virat Kohli as one of the brand ambassadors of Puma

The partnership will see Rahul feature in brand campaigns and promote their latest product lines across performance and sport-style categories.

Press Trust of India

· Aug 08, 2018 · 10:20 am