What will Cristiano Ronaldo mean for Manchester United’s business goals?

United hope Ronaldo’s skill will enhance the club’s chances on the pitch. But the bigger picture is the commercial edge he can bring.

Rob Wilson, The Conversation

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Dan Plumley, The Conversation

· Sep 15, 2021 · 09:30 am

Not just Liverpool or United: The increasing links between European football and American investment

Prompted partly by the pandemic, money has been flowing across the Atlantic as US private equity firms have seen a lucrative opportunity in European football.

Paul Widdop, The Conversation

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Simon Chadwick, The Conversation

· Mar 23, 2021 · 11:35 am

It’s official now; Two weeks after parting ways with Nike, Neymar signs up with Puma

Details on the deal and Neymar’s first promotional appearances for Puma were expected in the coming days.

AFP

· Sep 12, 2020 · 12:52 pm

Football: Neymar ends his 15-year partnership with Nike

According to reports, Neymar and Nike failed to reach a deal on how much money he would be paid for renewing his contract.

AFP

· Aug 30, 2020 · 09:46 am

Roger, that: At 38, Federer’s brand image remains impeccable as he becomes world’s richest athlete

Over the past 12 months, Federer’s earnings included a whopping $100 million from appearances fees and endorsement deals alone.

Scroll Staff

· May 31, 2020 · 09:42 am

Impact of coronavirus on consuming sport: Keeping fans engaged is key to bouncing back from pandemic

Whether you view it on-ground, in-stadia or consume it at home, sports will play an integral role in integrating the sense of togetherness.

Tenzing Niyogi

· May 29, 2020 · 12:54 pm

The marathon shoe wars: In the long run, Nike's rivals are playing catch-up

Critics claim the new carbon-fiber shoes are the equivalent of mechanical doping, while supporters hail them as a revolutionary technical advance.

AFP

· May 10, 2020 · 10:39 am

Sports sponsorship in India crossed Rs 9000 crore in 2019, says ESP Properties report

Cricket continued to the primary revenue earner with football taking the second spot in on-ground sponsorship revenue.

Scroll Staff

· Mar 12, 2020 · 03:52 pm

Interview with Mumbai City CEO Indranil Das Blah: Deal with City Football Group and the way forward

The true impact of the CFG deal will be seen not only in the boardroom but also on the field.

Ashish Magotra

· Jan 17, 2020 · 04:30 pm

The Disney of sport: How Manchester City’s owners are leading a global sports-entertainment business

The City Football Group have acquired a majority stake in Indian Super League franchise Mumbai City FC, adding to their list of clubs around the world.

Simon Chadwick, The Conversation

· Dec 02, 2019 · 02:30 pm

Serena Williams tops Forbes highest paid women in sports list, PV Sindhu only Indian at No 13

Eleven of the 15 women on the list were tennis players with US footballer Alex Morgan being the highest placed athlete from a different sport.

Scroll Staff

· Aug 07, 2019 · 09:29 am

Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India

Daily fantasy sports is the way to go in India and giving users the option to put money on their teams has worked wonders for the companies.

Jaideep Vaidya

· Jan 14, 2019 · 01:11 pm