Serena Williams tops Forbes highest paid women in sports list, PV Sindhu only Indian at No 13

Eleven of the 15 women on the list were tennis players with US footballer Alex Morgan being the highest placed athlete from a different sport.

Scroll Staff

· Aug 07, 2019 · 09:29 am

Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India

Daily fantasy sports is the way to go in India and giving users the option to put money on their teams has worked wonders for the companies.

Jaideep Vaidya

· Jan 14, 2019 · 01:11 pm

Chutzpah, wacky hairdos and distinct cool: How Hardik Pandya is going about building a unique brand

The India all-rounder may not be Virat Kohli or MS Dhoni in terms of stature or influence, but he’s got something they don’t.

Jaideep Vaidya

· Oct 25, 2018 · 04:30 pm

Prithvi Shaw vs Swiggy and Freecharge: What this means for social media marketing in sports

It’s not just about congratulatory messages.

Jaideep Vaidya

· Oct 13, 2018 · 04:20 pm

In a hyperdigitalised era, the relationship between sport and social media needs to be managed well

Social media is now the key connection between clubs and their fans – and the attraction and retention of new fans.

Alex Fenton, The Conversation

· Sep 17, 2018 · 01:44 pm

KL Rahul joins Virat Kohli as one of the brand ambassadors of Puma

The partnership will see Rahul feature in brand campaigns and promote their latest product lines across performance and sport-style categories.

Press Trust of India

· Aug 08, 2018 · 10:20 am

Commonwealth Games stars Manika Batra and Mirabai Chanu sign up with sports management firm IOS

IOS will now manage their endorsements, appearances, brand profiling, patents, licensing and digital rights, images, and visibility on social networking sites.

Press Trust of India

· May 22, 2018 · 06:39 pm

Indian Olympic Association signs two-year multi-crore deal with Li-Ning till Tokyo 2020

The deal is worth more than Rs 2 crore plus the apparel, taking the total value up to anywhere between Rs 5 crore and Rs 6 crore.

Jaideep Vaidya

· May 15, 2018 · 08:11 pm

Twitter strikes deal with Disney to stream live sports content from ESPN

Details about which sporting events would be streamed live on Twitter were to be revealed later this week.

AFP

· May 01, 2018 · 01:13 pm

25,000 euros a minute: Lionel Messi zooms past Cristiano Ronaldo as highest-earning footballer

Manchester United’s Jose Mourinho tops the list for managers.

AFP

· Apr 23, 2018 · 08:22 pm

Sports sponsorship in India crossed $1 billion for the first time in 2017: Report

Sports sponsorship in 2017 grew by 14% compared with the previous year, up from Rs Rs 6,400 crore in 2016 to Rs 7,300 crore.

Scroll Staff

· Mar 21, 2018 · 09:13 pm

Virgil van Dijk’s transfer fee is not an anomaly but the new normal in the era of Neymar

£75 million is a world-record sum for a defender, but is it inconceivable? Perhaps not, after Neymar moved for £198 million in the summer.

Arka Bhattacharya

· Dec 30, 2017 · 03:45 pm