Marketing Strategies
-
These marketing tricks have kept Barbie’s brand alive for over 60 years
A branding expert explains how the controversial doll has gone from teenage reject to movie star.
Sameer Hosany, The Conversation
-
Why Starbucks’ loyal customers are fuming
The coffee chain giant’s decision to change its rewards programme has angered many of its fans.
H Sami Karaca, The Conversation & Jay L Zagorsky, The Conversation
-
Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.
Ananya Bhattacharya, qz.com
Trending
-
‘I’m a small man but my music is huge’: Wasifuddin Dagar on the AR Rahman plagiarism row
-
Watch: Beyoncé was joined by her daughter Blue Ivy on stage for a dance routine during UK concert
-
Why Assam’s farmers are furious at Himanta Biswa Sarma’s ‘fertiliser jihad’ jibe
-
Three Doordarshan-era anchors recall what a dignified era of television news looked like
-
Bring out the earplugs – ‘Gadar: Ek Prem Katha’ is back
-
Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.
Ananya Bhattacharya, qz.com
-
Five mistakes influencers should avoid if they want to keep the trust of their viewers
Influencers have responsibilities to their viewers who played a key role in their rise to fame.
Rebecca Mardon, The Conversation, Hayley Cocker, The Conversation & Kate Daunt, The Conversation
-
Even as Reliance is establishing itself as a tech major, its online presence remains poor
The problem lies in a lack of vision, experts believe.
Ananya Bhattacharya, qz.com
Video
-
Timelapse videos show extent of air-pollution as New York turns orange from Canadian wildfires
-
Caught on CCTV: Escalator abruptly changes direction at busy metro station, leaves 14 injured
-
‘Call got cut’: BJP spokesperson moments after anchor corrects him on budget for new train tracks
-
Watch: Coldplay’s Chris Martin arrives by train for concert, joins railway worker’s video
-
Watch: Advertisement gives popular nursery rhymes a grim twist to amplify message of climate change
-
When companies support Pride or other social causes, are they just ‘wokewashing’?
While corporations’ adventures into social issues are not always well-thought-out or -received, they can lead to a win-win situation.
Kim Sheehan, The Conversation
-
Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns
The lure of being a social influencer is part of a larger myth about the digital economy providing the opportunity for fame and fortune in doing what you love.
Natalya Saldanha, The Conversation