Marketing Strategies

These marketing tricks have kept Barbie’s brand alive for over 60 years

A branding expert explains how the controversial doll has gone from teenage reject to movie star.

Sameer Hosany, The Conversation
· Mar 15, 2023 · 11:30 pm
Why Starbucks’ loyal customers are fuming

The coffee chain giant’s decision to change its rewards programme has angered many of its fans.

H Sami Karaca, The Conversation
&
Jay L Zagorsky, The Conversation
· Jan 30, 2023 · 11:30 pm
Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com
· Mar 29, 2022 · 08:59 pm

Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com
· Mar 29, 2022 · 07:30 pm
Five mistakes influencers should avoid if they want to keep the trust of their viewers

Influencers have responsibilities to their viewers who played a key role in their rise to fame.

Rebecca Mardon, The Conversation
,
Hayley Cocker, The Conversation
&
Kate Daunt, The Conversation
· Aug 08, 2021 · 11:30 pm
Even as Reliance is establishing itself as a tech major, its online presence remains poor

The problem lies in a lack of vision, experts believe.

Ananya Bhattacharya, qz.com
· Jul 06, 2021 · 01:30 pm

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When companies support Pride or other social causes, are they just ‘wokewashing’?

While corporations’ adventures into social issues are not always well-thought-out or -received, they can lead to a win-win situation.

Kim Sheehan, The Conversation
· Jun 13, 2021 · 11:30 pm
Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns

The lure of being a social influencer is part of a larger myth about the digital economy providing the opportunity for fame and fortune in doing what you love.

Natalya Saldanha, The Conversation
· Nov 20, 2019 · 09:30 pm

Marketing Strategies

These marketing tricks have kept Barbie’s brand alive for over 60 years

A branding expert explains how the controversial doll has gone from teenage reject to movie star.

Sameer Hosany, The Conversation · Mar 15, 2023 · 11:30 pm

Why Starbucks’ loyal customers are fuming

The coffee chain giant’s decision to change its rewards programme has angered many of its fans.

H Sami Karaca, The Conversation & Jay L Zagorsky, The Conversation · Jan 30, 2023 · 11:30 pm

Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com · Mar 29, 2022 · 08:59 pm

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Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com · Mar 29, 2022 · 07:30 pm

Five mistakes influencers should avoid if they want to keep the trust of their viewers

Influencers have responsibilities to their viewers who played a key role in their rise to fame.

Rebecca Mardon, The Conversation, Hayley Cocker, The Conversation & Kate Daunt, The Conversation · Aug 08, 2021 · 11:30 pm

Even as Reliance is establishing itself as a tech major, its online presence remains poor

The problem lies in a lack of vision, experts believe.

Ananya Bhattacharya, qz.com · Jul 06, 2021 · 01:30 pm

Video

Eco India: How climate resilient fox nuts are helping Bihar's farmers tackle crop losses

Nov 17, 2024 · 08:55 am

Eco India, Episode 274: How worsening environmental conditions call for action and innovation

Nov 16, 2024 · 03:25 pm

Eco India: Kanpur's tanneries adopt sustainable practices to cut environmental impact

Nov 10, 2024 · 08:55 am

Eco India, Episode 273: How cleaner alternatives pave way for a sustainable future

Nov 09, 2024 · 03:25 pm

Watch: Crises of belonging and citizenship in Assam

Nov 07, 2024 · 03:30 pm

When companies support Pride or other social causes, are they just ‘wokewashing’?

While corporations’ adventures into social issues are not always well-thought-out or -received, they can lead to a win-win situation.

Kim Sheehan, The Conversation · Jun 13, 2021 · 11:30 pm

Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns

The lure of being a social influencer is part of a larger myth about the digital economy providing the opportunity for fame and fortune in doing what you love.

Natalya Saldanha, The Conversation · Nov 20, 2019 · 09:30 pm

Take Scroll With You

Sameer Hosany, The Conversation
· Mar 15, 2023 · 11:30 pm

H Sami Karaca, The Conversation
&
Jay L Zagorsky, The Conversation
· Jan 30, 2023 · 11:30 pm

Ananya Bhattacharya, qz.com
· Mar 29, 2022 · 08:59 pm

Ananya Bhattacharya, qz.com
· Mar 29, 2022 · 07:30 pm

Rebecca Mardon, The Conversation
,
Hayley Cocker, The Conversation
&
Kate Daunt, The Conversation
· Aug 08, 2021 · 11:30 pm

Ananya Bhattacharya, qz.com
· Jul 06, 2021 · 01:30 pm

Kim Sheehan, The Conversation
· Jun 13, 2021 · 11:30 pm

Natalya Saldanha, The Conversation
· Nov 20, 2019 · 09:30 pm