These marketing tricks have kept Barbie’s brand alive for over 60 years

A branding expert explains how the controversial doll has gone from teenage reject to movie star.

Sameer Hosany, The Conversation

· Mar 15, 2023 · 11:30 pm

Why Starbucks’ loyal customers are fuming

The coffee chain giant’s decision to change its rewards programme has angered many of its fans.

H Sami Karaca, The Conversation

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Jay L Zagorsky, The Conversation

· Jan 30, 2023 · 11:30 pm

Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com

· Mar 29, 2022 · 08:59 pm

Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’

The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.

Ananya Bhattacharya, qz.com

· Mar 29, 2022 · 07:30 pm

Five mistakes influencers should avoid if they want to keep the trust of their viewers

Influencers have responsibilities to their viewers who played a key role in their rise to fame.

Rebecca Mardon, The Conversation

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Hayley Cocker, The Conversation

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Kate Daunt, The Conversation

· Aug 08, 2021 · 11:30 pm

Even as Reliance is establishing itself as a tech major, its online presence remains poor

The problem lies in a lack of vision, experts believe.

Ananya Bhattacharya, qz.com

· Jul 06, 2021 · 01:30 pm

When companies support Pride or other social causes, are they just ‘wokewashing’?

While corporations’ adventures into social issues are not always well-thought-out or -received, they can lead to a win-win situation.

Kim Sheehan, The Conversation

· Jun 13, 2021 · 11:30 pm

Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns

The lure of being a social influencer is part of a larger myth about the digital economy providing the opportunity for fame and fortune in doing what you love.

Natalya Saldanha, The Conversation

· Nov 20, 2019 · 09:30 pm