Marketing Strategies
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These marketing tricks have kept Barbie’s brand alive for over 60 years
A branding expert explains how the controversial doll has gone from teenage reject to movie star.
Sameer Hosany, The Conversation
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Why Starbucks’ loyal customers are fuming
The coffee chain giant’s decision to change its rewards programme has angered many of its fans.
H Sami Karaca, The Conversation & Jay L Zagorsky, The Conversation
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Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.
Ananya Bhattacharya, qz.com
Trending
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By mixing Carnatic and Hindustani, Mysore’s kings helped create a unique body of music
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Why is BJP wooing Bengali-origin Muslims in Assam?
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We will leave India if told to break encryption: WhatsApp tells Delhi HC
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‘My son lost his job during demonetisation but at least it removed black money’
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The Assam voter who no longer supports the BJP because of the CAA
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Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
The tournament will give the company a cost-effective foothold in developing markets like Mexico and Brazil.
Ananya Bhattacharya, qz.com
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Five mistakes influencers should avoid if they want to keep the trust of their viewers
Influencers have responsibilities to their viewers who played a key role in their rise to fame.
Rebecca Mardon, The Conversation, Hayley Cocker, The Conversation & Kate Daunt, The Conversation
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Even as Reliance is establishing itself as a tech major, its online presence remains poor
The problem lies in a lack of vision, experts believe.
Ananya Bhattacharya, qz.com
Video
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Watch: K-Pop singer Aoora sings in Assamese as he collaborates with Nilotpal Bora in a new folk song
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Watch Anu Malik and Sonu Nigam’s impromptu performance of ‘Main Hoon Na’ at Farah Khan’s home
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Watch: Doordarshan newsreader faints on live TV in Kolkata owing to severe heat
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Watch: Spice Girls sing ‘Stop’ as bandmates reunite to celebrate Victoria Beckham’s 50th birthday
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Watch: Over 350 ballerinas come together to break the world record for standing on tip toes
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When companies support Pride or other social causes, are they just ‘wokewashing’?
While corporations’ adventures into social issues are not always well-thought-out or -received, they can lead to a win-win situation.
Kim Sheehan, The Conversation
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Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns
The lure of being a social influencer is part of a larger myth about the digital economy providing the opportunity for fame and fortune in doing what you love.
Natalya Saldanha, The Conversation