Brands
-

Business case study: How Krack Cream ‘identified’ an everyday problem for women that no one else saw
Vispy Doctor Vikrant Pande
-

A new book suggests that brands should offer bespoke services to build a loyal customer base
Rajeev Roy
-

This book examines the history of Kundalini yoga (including how Yogi Bhajan made it a global brand)
Sravana Borkataky-Varma Anya Foxen
-

How a feminine hygiene firm created brand awareness with innovative marketing strategies
Harsh Pamnani
-

A journalist’s deep dive into beauty brand ‘Glossier’: How Emily Weiss built a $1.9 billion business
Marisa Meltzer
-

Watch: This is how some brands advertised themselves on International Women’s Day
Scroll Staff
-

The story of how Mina and Ravi Chawla created Ravissant, the luxury brand of Indian handicrafts
Ravi Chawla
-

Paper Boat: How a beverage brand was built mixing nostalgia with innovative packaging
Harsh Pamnani
-

The personal brand is the new corporate asset. A new book offers a guide to building it
Ambi Parameswaran
-

Brands like Nike and Prada are experimenting with NFTs. What could go wrong?
Achilleas Boukis, The Conversation
-

Watch: Exodus of Western brands from luxury shopping mall in Moscow
Scroll Staff
-

How (and why) the new nationalism is all about building a nation-brand for the global economy
Ravinder Kaur
-

Out of the five most trusted brands in India, only one is Indian
Niharika Sharma, qz.com
-

Video: How Nokia’s signature ringtone was created from the work of a 19th century Spanish guitarist
Ramakrishnan M
-

‘Don’t Say Velcro’: The company’s lawyers go all-out to reclaim their brand in this music video
Scroll Staff
-

Brand recall: Does anybody hate you?
Nirmalya Kumar
-

When a company decides to compete with itself the idea is actually to beat the competition
Nirmalya Kumar
-

Apple responds: Oh, so you have a view on the missing jack in the new iPhone?
Overrated Outcast