viral
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How niche content creation, remixing, and marginalised creators are changing online viral trends
Payal Arora
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Watch: Aged Japanese quartet tries to save hometown one awkward TikTok at a time
Scroll Staff
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‘These are our guns’: Indian soldiers join influencer Dananeer Mobeen’s ‘pawri ho rai hain’ trend
Scroll Staff
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Watch: Pakistani influencer’s ‘pawri ho rai hai’ video sparks social media trend
Scroll Staff
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Watch: This elegant miniature ‘private dining room’ was set up for a squirrel outdoors
Scroll Staff
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Watch: Adorable ducklings dash across a series of lily pads
Scroll Staff
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Watch: This man sells coriander on Mumbai’s streets with IPL cheerleader moves
Scroll Staff
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Why FaceApp probably isn’t fretting about bad press worldwide
Mark Giancaspro, The Conversation
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That ‘distracted boyfriend’ meme? Twitter users uncover the backstory of the woman by his side
Scroll Staff
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Twitter users reveal how their parents gave them their names: ‘Because Chashme Buddoor was a hit’
Scroll Staff
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‘It was uncomfortable. The best reason to say yes’: Deborah Treisman on publishing ‘Cat Person’
Kanika Sharma
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Watch: Swami Om claims he wrote Dhinchak Pooja’s viral hit song (but does it matter?)
Scroll Staff
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Video: This 106-year-old woman is a viral star on YouTube for her food videos
Barcroft TV
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Watch: While Delhi Traffic Police hunts for Dhinchak Pooja, musicians are busy ‘fixing’ her music
Satvika Kundu
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Watch: Dhinchak Pooja is cringe-pop’s latest, painfully hilarious star
Scroll Staff
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Watch: This song tells its story through exquisite, innovative dancing (and shows off Bengaluru too)
Scroll Staff
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Watch: The Pakistani chaiwalla who became a viral sensation (and a model) gives an interview
Scroll Staff
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From backflips to power potato peeling: Why videos go viral
Brent Coker, The Conversation
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This 8th standard kid's question was so smart the RBI Governor had to smile
Scroll Staff
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Watch this 62-year old Sikh grandfather jump onto the path of a speeding train to save his granddaughter
Scroll Staff